date:Nov 16, 2018
audan consumer study, France, n=200, 2017).
66 percent of Nigerian consumers find carbonated drinks on the market too sweet (Givaudan consumer study, Nigeria, n=100, 2018).
Consumer interest in less sweet products is driven by both health and taste preferences, with typical comments including: Consuming less sugar will improve my health and Overly sweet drinks dont appeal to me.
However, formulating less sweet products that have the same appeal as fully sweet ones is a challenge that requi