Givaudan: Untapped market exists for less sweet yet satisfying NPD
date:Nov 16, 2018
uction, prompted by ongoing health concerns around obesity and diabetes and growing consumer interest in lighter, more refreshing and less sweet taste experiences.

Nely Vasblom, Product Manager Beverages explains: Increasingly, the food industry is being challenged by the public and regulators to play its part in reducing sugar consumption. In Europe and across the Middle East and Africa we have seen fiscal measures, such as taxes introduced on sugar-sweetened beverages, to encourage people to
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