Givaudan: Untapped market exists for less sweet yet satisfying NPD
date:Nov 16, 2018
raditional flavors, but tapping into the next generation of great taste needs a new sensory approach, explains Sophie Davodeau, Director of Consumer Sensory Insights at Givaudan Flavor EAME. To understand and quantify the full sweetness experience, a new, proprietary, sensory-profiling methodology a holistic language was developed. This profiling technique allows Givaudan to deeply understand the consumer experience and translate this knowledge into real-world solutions.

Holistic profiling in
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