date:Nov 16, 2018
Givaudan has launched a new approach to sugar reduction that delivers fully satisfying, reduced-sugar products without added sweeteners. The approach seeks to combine the use of a new proprietary sensory language, novel ingredients and an understanding of sweetness and satisfaction to deliver up to 50 percent reduction in sugar, while maintaining consumer preference. The sugar reduction challenge is about closing the gap and restoring the overall experience offered by full sugar. The move comes