date:Aug 30, 2012
Mick Sloyan, director of theBritish Pig Executive (BPEX) which was responsible for the adverts told FoodManufacture.co.uk that the organisation accepted the ruling, which was based ona technicality.
He said:The ASA also recognised the British pig industry had high welfare standards. We will continue to promote high welfare standards for pork and pork products based on the independent audit standards behind the Red Tractor scheme.
Sloyan said the pig industry was proud of its welfare record