date:Nov 16, 2018
tential for outlets to capitalise on this growing trend.
The experience must surpass what the drinker can expect to receive at home so variation and presentation, as well as quality are vital.
Modern consumers also like to be educated about a product and are more concerned about sustainability so brands with a strong story of provenance, ethics and sourcing do well at giving drinkers a richer experience.
Diaz Ayub, National Tea Day founder and Tea Futurist, said: New brands are emerging by th