date:Nov 15, 2018
en given a moment of attention that they can cherish.
Symrise used a range of techniques and tools, including consumer engagement through with blogs, online forums and visual books, to enhance its understanding of the craft market. Their first step was an in-depth examination of millennials across the US. One significant finding was that in the minds of many consumers, craft products have specific attributes, says Symrise. They feature natural and fresh ingredients, use bold flavors that are mo