Authenticity and experiences touted as key themes for craft F&B, Symrise initiative reveals
date:Nov 15, 2018
t foods and beverages also encompass themes around tradition, innovation, personality and intentionality. They also satisfy three dimensions of personal needs: physical, emotional and psychological.

The emotional needs addressed by craft appear to be especially pertinent, Symrise reports. Consumers expressed the emotions of craft in three distinct ways: the thrill and risk of discoveries; the joy they experience when tasting something unique or hand-made; and the feeling of comfort they get wh
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