date:Nov 15, 2018
ompanies (2011-2016).
To establish a better understanding of its meaning, Symrise identified the key drivers of the craft concept in foods and beverages. The company also examined the relevance and perception of craft across a spectrum of food and beverage categories, all of which have helped uncover numerous opportunities for innovation, reports Symrise.
One insight that was seen throughout the research was that consumers and experts have differing views on how to define craft. Moreover, craf