UK firms makes new labels that track produce as it spoils
date:Nov 15, 2018
dible food is unnecessarily discarded due to date inaccuracies or confusion about what the dates actually mean. For instance, many Europeans confuse best-before dates -a recommended consumption time frame for when a product is freshest- with expiry dates.

Food labels don't reflect the different conditions of how a product is stored as it is transported to a shop and ultimately to a consumer's home, according to Solveiga PaktaitÄ—, founder of Mimica, a company based in London, UK, that is leadin
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