Givaudan: Naturex buy is just one example of holistic taste solutions strategy
date:Nov 14, 2018
hat has not changed, he says. What has changed in the last decade, however, has been the incredible growth at the company, initially fueled by the acquisition of Netherlands-headquartered Quest, which was completed in 2007.

Consolidation has been the order of the day in the industry, as all the biggest flavor players look to the notion of taste as opposed to mere flavor. As well as Givaudans move for Naturex, this year, International Flavors Fragrances (IFF) became the number 2 player in the f
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