date:Nov 14, 2018
t in urban India. We are a premium biscuit. The premium biscuit market is a $800-million market in India and is growing at 17 per cent, so the market is huge and we are just entering the market with unique differentiated offerings, he added.
Our ambition is to establish ourselves as a strong player in the category. Sofit is a brand market leader in the soy milk category, where we are operating for the last 10 years. The brand is doing really well. We dont break up our investment by category, Bh