date:Nov 13, 2018
tracking data show soft drinks rank second in terms of vegan-friendly new product launchesfalling behind cereals but just ahead of snacks. Although new juices and juice drinks tend to lead in terms of actual new product numbers, the plant-based water category has generated the most excitement. This segment has seen global launch numbers rise more than four-fold during the past five years.
Looking more closely, the number of actual plant-based water products remains relatively modest overall, a