date:Nov 13, 2018
ly easily to the use of vegan positionings, primarily featuring different grains with added ingredients such as fruit and nuts. The category accounted for more than 11% of total vegan launches in the US in the 12 months to the end of May 2018, with a penetration of 22%, rising to nearly 27% in the cereal and energy bars sub-category.
The cereal bars market already has a healthy and natural image, despite concerns over sugar levels in some instances. Many products use multiple health claims, wit