date:Nov 13, 2018
ng a 12-month period to the end of May 2018. Vegan new products also comprised 5% of total global new product introductions, a mark thats up from just a 1.2% level in the same period in 2012.
Leading food categories for vegan claims in the US in the 12 months to the end of May 2018 were cereals, soft drinks, snacks, bakery and ready meals, as well as more specific subcategories such as plant-based waters, meat substitutes and dairy alternative drinks.
The cereals category lends itself relative