date:Nov 13, 2018
g category flavor in 2017, with 32 percent of launches featuring the indulgent taste, followed by vanilla at 19 percent. However, the fasting growing flavors are still indulgent, yet slightly more novel, with ice cream and brownie being the fasting growing flavors in sport nutrition launches.
The busy sports nutrition category continues to grow and showed an increase of 18 percent in 2017, compared to 2016. The leading subcategory for product launches tracked globally in 2017 was sports powders