Yuzu, taro and cookie dough: Innovative flavors flex their muscles in sports nutrition category
date:Nov 13, 2018
ores, cookie dough and birthday cake, according to a research project conducted by Synergy Flavours.

A 2017 Innova Market Insights consumer survey notes that novelty and variety are driving positive purchase behavior for 1 in 10 European (Germany, UK, France, Italy and Spain), as well as US and Canada consumers. In this way, unusual flavors could be a key unique selling point for products in the busy sports nutrition category. The market researcher's data show that milk chocolate was the leadin
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