Yuzu, taro and cookie dough: Innovative flavors flex their muscles in sports nutrition category
date:Nov 13, 2018
s are slightly set apart from other food and beverage categories due to the need for flavor masking for popular base products such as whey protein. Such base products are not the desired flavor for consumers, Evans notes.

Exciting flavors may be particularly well received within the plant-based protein market. DuPont Nutrition Health shared this sentiment at this years IFT Food Expo.

Dont be afraid to step out of the box concerning flavors, Kimberly Hogan, Group Manager, NAFTA Sensory Science
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