Yuzu, taro and cookie dough: Innovative flavors flex their muscles in sports nutrition category
date:Nov 13, 2018
rition flavor demands different to other markets?
The busy sports nutrition market, where NPD is predominantly located within sports powders, bars and supplements, according to Innova Market Insights, may be set for a flavor revolution.

According to the market researchers statistics, traditional flavors have been overtaken by indulgent flavors in the sports bar category, with cookie dough, brownie and cookies cream flavors seeing huge uptake, respectively.

Flavors for sports nutrition market
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