Leather jacket or straightjacket? Energy drinks have an image problem
date:Aug 30, 2012
busted, energy must repair its slightly tarnished image, yet retain its edgy glamor.

Its gonna be tough. Until now energy drinks have been regulated less than, say, a Wild West gunfight. OK, thats ridiculous, but certainly less than CSDs, with the term energy drink itself is not defined by the Food and Drug Administration (FDA).

The FDA concedes it is a loosely defined marketing term that encompasses a category of products with a wide array of ingredients, such as botanicals, the presence of
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