date:Aug 30, 2012
Monster Beverage Corporation and Living Essentials have also reportedly been asked by Schneiderman for information on their marketing/advertising practices, the paper said.
Yesterday's news revealed the identity of the unnamed state attorney general that Monster said in an August 9 securities filing was investigating the advertising, marketing, promotion, ingredients, usage and sale of its drinks.
Any New York state law violations could see the firms fined, and regulations toughened up, prin