date:Nov 09, 2018
ekly consumption of cherries by 20%, reaching 777 grams per family group.
In turn, Charif Christian Carvajal, the marketing director of Asoex for Asia and Europe, said that keeping the Enjoy Your Red Moment slogan facilitated encouraging cherry consumption on all occasions and times when Chinese consumers could eat them, i.e. with their families, in special moments, with friends, or alone.
The new campaign will be developed before, during, and after the Chinese New Year, which will be celebrat