date:Nov 09, 2018
The Chilean Cherries Committee of ASOEX, together with ProChile, will launch a new promotional campaign focused mainly on Chinese consumers. The initiative aims to take advantage of a US $5 million investment to incorporate a wider range of actions and have a greater coverage.
The campaign is the result of an industry-wide effort that brings together Chilean cherry producers, exporters, and the Chilean government, with Chinese importers, distributors, and retailers. It is a 360 campaign that wi