Food industry advertising spat deepens
date:Aug 30, 2012
cifically aimed at children, the ASA upheld both complaints.

It acknowledged a game featured on the Cola Capers section of Swizzels Matlows Swizzels Town web content urged children to collect almost 100 Cola Bottles while avoiding angry parents.

Aimed at young children

We considered the game, which was relatively long in duration, was aimed at young children and condoned eating a large number of sweets whilst hiding this fact from one's parents,the ASA ruling stated.We therefore concluded tha
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