date:Nov 08, 2018
peal. For fruits and vegetables, purple indicates a high phytonutrient content which signals health and wellbeing to consumers. As a result, purple vegetables such as purple carrots, sweet potatoes, and yams appear more frequently in supermarkets.
Earlier this year, Pantone, a global authority on color, named UltraViolet their color of the year, which has continued to drive the demand for purple. At the same time, fragrance and flavor company Firmenich declared fig as its flavor of the year whi