Protein: The Nutrient That Sells
date:Nov 07, 2018
Strengthening cookies. Satiating snack crackers. Muscle-building muffins. Manufacturers have learned that protein fortification of popular baked goods adds value and differentiates products in a crowded marketplace. Protein is a nutrient that sells.

Almost four out of five consumers rate protein content as important in their food and beverage purchase decisions, according to the market research firm N.M.I. About 40% of all millennials indicate high in protein as a very important product attribu
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