Nestlé hits back at cereal ad critics
date:Aug 29, 2012
hat there have been no changes in permissible nutrition and health claims relevant to this claim (or any new information cited by Nestle on the website), we believe that Nestles website is misleading and will lead to many people incorrectly believing the 3-a-day whole grain advice. We cannot see how it can be allowed in its current form.

The ASA is understood to have referred the matter to its compliance team in May. However, it gave no indication to FoodNavigator of its position.

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