date:Aug 29, 2012
l continue to co-operate with the ASA and CAP to ensure that our Battle of the Breakfasts website complies fully with the CAP code.
Principal complaint
However, the Childrens Food Campaign claims Nestl is flouting the ASA ruling.In a letter of complaint written to the ASA seen by FoodNavigator, the group states:The principle complaint is that Nestle is making an identical health and nutrition claim about whole grain which was forbidden by the ASA in a 2008 adjudiction.
As our research shows t