date:Aug 29, 2012
grain a day.
Nestl's response
In response, Nestl stated: Nestl Cerealstakes its advertising responsibilities under the CAP Code very seriously.
We were contacted by the ASA regarding the recommendation to eat at least three portions of whole grain a day referred to on the Battle of the Breakfasts website. The ASA considered that this recommendation, as qualified on the website as guidance from the US dietary guidelines, does not breach the CAP (Committee of Advertising Practice) Code.
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