Starbucks’ Plan to Win the Holidays Starts Friday with Gingerbread Lattes and a Reusable Red Cup
date:Nov 02, 2018
to invoke something special in our customers, Brewer told CNBC.

Store merchandise will feature an assortment of gifts under $20, Brewer said, with many items exclusive to the Starbucks brand.

We have learned a lot, she said of assessing last year. Less is more.

Last year, the company has said, sales were hampered by holiday beverages and merchandise that failed to draw in customers. By offering fewer retail items at lower prices, Starbucks hopes to encourage more customers to shop in its caf
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