Starbucks’ Plan to Win the Holidays Starts Friday with Gingerbread Lattes and a Reusable Red Cup
date:Nov 02, 2018
The holidays are coming early to Starbucks. Chief Operating Officer Rosalind Brewer says the company really listened to customers this season to build holiday plans, which include less merchandise, a reusable red cup and an earlier release of its holiday cups and beverages.

We were reminded just how much our base enjoys the holidays and wants to seek out ways to participate in the season with us. It triggers positive emotions in their minds during the season, and we know we have the opportunity
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