date:Oct 31, 2018
product ideas.
Kodiak Cakes was one of the first to hit the market with the baking mix-in-a-cup concept when it launched its bakeable muffins in a cup. We were watching food blogs and other food social media a few years back and began to see the mug cake trend heating up, says Clark. We wondered if we could make a flapjack in a cup and tried it. It worked great. We kept going with the idea and ultimately decided to launch a muffin in a cup first.
The company also used social media to poll con