date:Oct 31, 2018
and giving consumers a reason to purchase their products over other snack foods perhaps perceived to be healthier.
The use of flavor will continue to be important to achieve this, but there is also a need to switch to natural flavors following the move to natural colors, Williams explains. Companies can also look to use more indulgent premium flavors, targeting the adult market with more value-added premium-style offerings, she concludes.