date:Oct 31, 2018
ct launch numbers are down on previous years, as the Chinese turn to chocolate confectionery instead.
Given the growing momentum behind reducing sugar intake, some may argue that sugar confectionery and to a lesser extent gum is on shaky ground, notes Williams. However, these products are enjoyed the world over and there are plenty of ways in which companies can head off any future downturn in consumption and sales, she adds.
Key will be the creation of interest and excitement in the category