Foreign Direct Investment in Food Retail
date:Aug 29, 2012
uits and vegetables

India is emerging as a reliable fruit supplier to European retail chains. Exporters are tying up with farmers for identity-preserved fruits, wherein consumers can trace the fruit they eat to the farm it is grown on. EU's safety and health norms, possibly the strictest in the world, and retailers are educating farmers on the need to maintain standards.

Processing and storage technology has had a huge role to play in the success of fruit cultivation and export. The controlled
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