Why does beverage packaging matter?
date:Oct 24, 2018
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Ever purchased an on-the-go beverage only to get in your car and its too large for your cup holder? Consumer convenience is key to beverage packaging. The packaging should make the product convenient to purchase, carry, open, and use. This is more challenging than you might think when trying to maintain a tight seal. Packaging should be easily held in one hand as well as be able to fit into a fridge or a homes cabinets.

Lastly, the packaging should communicate required information to the
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