date:Oct 24, 2018
Why does beverage packaging matter?, you might ask.
Packaging plays a huge role in consumer decision-making. Former CEO of The Coca-Cola Company, Muhtar Kent, once said, Its the single biggest driver of sales increases in the world. But standing out on the store shelf and catching the eye of the consumer is the challenge in this day and age of overwhelming product choices. Appealing to your consumer is just one aspect to consider when deciding which package to use. The package needs to fulfill