date:Oct 23, 2018
3 percent of U.S. households have purchased a clean-label product at grocery stores, while 70 percent have purchased at a mass merchandiser/supercenter and 31 percent at club stores.
Manufacturers, brands and retailers will need a keen sense of current trends toward product transparency in order to deliver on evolving consumer needs, the report states. Clean label is a spectrum, and companies need to know where the shifts are happening, it adds.
Experts agree that the clean-label trend is a ma