date:Oct 23, 2018
oduct because it was from a brand they like.
The survey also found that consumers in North America value brand recognition more than consumers in any other region. In fact, it was the second-most-important reason, after affordability that consumers said they purchase a new product, the report states.
A mainstream movement
New health-and-wellness trends seem to be playing a pivotal role in brand extensions. A September 2017 Nielsen Insights titled Whos Buying Clean Label Products? states that 9