date:Oct 23, 2018
turer and new brand launches combined, it continues.
For consumers, line extensions create confidence in a new products ability to deliver against promises, and can relieve some of the apprehension often associated with trying something new, it says.
Nielsens Global New Product Innovation Survey found that from a poll of 30,000 consumers in 60 countries, nearly six in 10 respondents (59 percent) prefer to buy new products from brands familiar to them, and 21 percent say they purchased a new pr