Brand loyalty, clean-label trends motivate line extensions
date:Oct 23, 2018
f natural fruit juices. The 8.45-ounce can contains 45 calories and a touch of real sugar, the company says.

As consumer preferences continue to lean toward clean-label products, beverage brands will have to adhere to the market demands and create new products. Brands can signify quality and inspire confidence, says Rob Wengel, senior vice president and managing director of Nielsen Innovation in the U.S. Sometimes consumers even are willing to pay more for brands they trust.




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