Ashwagandha: Rooted in tradition, set for sky-high NPD growth
date:Oct 19, 2018
o reduce serum cortisol, an essential marker of stress, Baldwa says. Enhanced mental function is a major trend now. This is because no drugs can actually provide this, while adaptogens can.

As interest in ashwagandha heats up, so will the challenges to supply the market with scientific, traceable supply.

As more and more manufacturers adopt adaptogenic herbs, there is also the fear that dubious supply of these ingredients may creep into the marketplace. While sourcing an adaptogenic ingredient
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