date:Oct 19, 2018
al bars, soft chews, gummy bears, juices, RTD beverages, coffee, tea and granola.
Sports nutrition is the leading category for the ingredient, Innova Market Insights further notes, with one in three product launches tracked globally between 2015 and 2018 belonging to this category. A further two in five launches featured an energy or alertness claim.
Suppliers take note
At Hi Europe 2018, Arjuna Natural is to feature Shoden, an all-natural extract of ashwagandha (Withania somnifera). Shoden c