Ashwagandha: Rooted in tradition, set for sky-high NPD growth
date:Oct 19, 2018
, manufacturers need to be vigilant about factors like proper botanical identification, purity, third-party quality certifications, good manufacturing practices, supply chain transparency and scientific corroboration, Baldwa notes.

To appeal to consumers, firms need to present scientific research and evidence in a manner that is easy to understand and not too complicated. Therefore, investment is required in conducting high-quality research, she adds.

Continued studies should focus on stress,
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