date:Oct 19, 2018
Vitamin D mushrooms. After three years of effort, the European Commission approved the claim this summer. With the aid of UV light, mushrooms change into small vitamin D bombs. Scelta Mushrooms and Banken Champignons made an effort to also be allowed to use the claim in Europe. Now what? Are consumers ready for functional foods? How do you market a product like this?
The technique is simple in theory. Mushrooms contain the substance ergosterol, which is turned into vitamin D under the influence