date:Oct 17, 2018
r, Serrano notes. The 1970 is no different in this regard.
The 1970 project, for example, needed to account for a process of manual labeling, filling and capping, which allowed for certain design elements to be implemented, Serrano says. When more automation is involved in the production of filling and labeling, there are certain compromises that need to be made, which can drastically impact the overall aesthetic of the package. So the challenge really becomes getting the maximum brand impact o