Packaged design helps RTD cocktail’s success
date:Oct 17, 2018
o illustrate her vision, Feingold drew up her packaging concept on a napkin and shared it with Serrano. From there the packaging design expert and his team worked to make that vision a reality for the entrepreneur.

After studying trends in high-end spirits designs, our team presented ideas, based on Ikedas original napkin sketch, [which] gave the bottle the sophisticated and elegant look she was striving for and stood out from common themes in spirits designs, Serrano says. Ikedas vision inclu
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