Packaged design helps RTD cocktail’s success
date:Oct 17, 2018


After reaching out to numerous companies for packaging design assistance, the one that responded immediately to her request was TricorBraun. From there, Feingold and the packaging design team worked to take her design concept to reality.

Ikeda wanted her product, a new concept in vodka-based spirits with a modifier, to stand out from brown liquors, typically packaged in short bottles, Serrano says. She wanted it to be thought of as a liqueur but didnt want it to look like a liqueur bottle.

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