Packaged design helps RTD cocktail’s success
date:Oct 17, 2018
ackaging helps your product stand out in a crowded market, by helping brand owners stay one step ahead by meeting consumers needs and preferences, enhancing the consumer experience, helping to cut through noise at the shelf and differentiating the product, ultimately driving consumer loyalty.

Last year, TricorBraun partnered with Ikeda Feingold, who had created a new ready-to-drink (RTD) vodka cocktail: The 1970.

Launched in spring 2017, The 1970 is based on Feingolds family recipe dating back
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