date:Oct 17, 2018
hey eventually sold. The recent launch of an alcoholic drink in the Chu-Hi category in Japan, is in the test phase for Coco-Cola. These have a 3 to 8 percent alcohol and come in a range of fruit flavours. On closer examination this category of drinks is called breezer in India.
The base is a locally brewed distilled beverage called shochu. This is sometimes replaced with vodka. In the Indian markets Bacardi has made similar beverages and is already present. It would be a first for Coca-Cola to